It’s not enough to just put Google Analytics Tracking code on your site. It needs to be configured for you to collect the information you need to make good marketing decisions. Here’s the checklist we use at periscopeUP to ensure GA is configured properly. The checklist accompanies Video 2, Configuration, of our free online course: Effective Use Of Google Analytics. Sign up here to get the full course. Download this checklist as a printable PDF. […]
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