How We’re Responding To “Not Provided” Keywords In Google Analytics
Google Analytics is now hiding keyword data. Source: Danny Sullivan. Regarding the “not provided” keyword trend, sometimes a picture says it all. Eventually nearly 100% of all keywords will not be...
View ArticleGoogle Analytics Introduces Acquisition, Behaviour, Conversions
How To Tell A Story With Data Last week, Google Analytics revealed a pretty substantial upgrade, not just a facelift, because this change is more than cosmetic. It’s truly a deep-down shift in the way...
View ArticleAn Effective Process To Rank For Local Search
Overview There are several factors that influence local SERP including the proximity of a business to the “centroid” (Google’s center pin location for a specific town or city), on-page optimization,...
View ArticleIs Google Making Us Pay For Branded Traffic?
We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website,...
View ArticleOptimize Websites To Achieve Goals, An Interview With Dan Kaplan, Co-Founder,...
Do you want them to link, like and share your content? Listen to Dan Kaplan, co-founder of periscopeUP, explain how a user-centric vision can help optimize your web site and get it to achieve your...
View ArticleCan Having A Blog Really Drive Phone Calls?
Measuring the effectiveness of content marketing can be difficult. Isolating factors of success isn’t always possible, but here’s a case where we can attribute a significant amount of inbound phone...
View ArticleSearchLove 2014 Summary
This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and...
View ArticleKoolspan named Maryland’s Emerging Firm of the Year
periscopeUP customer, Koolspan, was named “Emerging Firm of the Year” by the Tech Council of Maryland, the state’s largest trade association. Congratulations to Gregg Smith, Francis Knott and the rest...
View ArticleDC-based Network for Good Raises $10M, Acquires GiveCorps
Congratulations to the team at Network for Good (periscopeUP customer) on securing this investment and their acquisition of GiveCorps. Its a been a busy year. In February Network for Good hit a major...
View ArticleDefining Your Blog Audience
In this video, I explain why it is important to define your blog audience. Who you write to and what you want from them should drive all blog content decisions. pUP define video Summary Why is it...
View ArticleContent Topic & Keyword Research Process
In this video, I explain how to combine the selection of content topics with keyword research. Blog Content Topic & Keyword Research Process Content can take on various forms such as news,...
View ArticleContent That Sells [VIDEO]
In this video, Dan Kaplan and Vincent Chough talk about “content that sells,” including tips from David Ogilvy’s tip sheet titled, “How to create advertising that sells“. Content That Sells We follow...
View ArticleMeasuring Customer Acquisition Costs from Social Media
Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in...
View ArticleDan Kaplan To Speak At the 2014 ASAE Annual Meeting & Exposition
On August 11th, periscopeUP CoFounder Dan Kaplan and Edith Bullard of PCI will be co-presenting at the 2014 ASAE Annual Meeting & Exposition in Nashville, Tennessee. Our topic will be how to...
View ArticleSearch Marketing Firm periscopeUP Designs And Optimizes New Website For...
The country’s largest marine center now offers users, contractors, tenants, and yacht owners the best in online service. BALTIMORE, Maryland – Baltimore based digital marketing firm, periscopeUP, has...
View ArticleGoogle Analytics Configuration Checklist
It’s not enough to just put Google Analytics Tracking code on your site. It needs to be configured for you to collect the information you need to make good marketing decisions. Here’s the checklist we...
View ArticleHow To Use High Impact PR [Podcast]
Join Dan Kaplan, the host of the How To Get More Leads & Sales From Your Website Podcast as he interviews Adam Torklidson of Tork Media. Adam is an industry insider with relationships wtih Inc,...
View ArticleUseful Google Analytics Dashboards
Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website. The easiest way to...
View ArticleIs SEO Dead? [Podcast]
In this episode, Dan interviews Austin Wisner, Senior Account Manager at The Search Agency, an international Search Marketing firm. The post Is SEO Dead? [Podcast] appeared first on | periscopeUP.
View Article(Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast]
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of...
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